Octopus Deploy began as a spare time project in 2010, based on experiences with the difficulty of deploying software and delivering projects when consulting to enterprises and mid-sized companies. Its goal is not to solve everything related to DevOps, but to focus specifically on being “best-in-class” in the release, deployment, and operations parts of DevOps.

Unique Selling Points:

Easy Release Management 
Simplify Complex Deployments 
Runbook Automation to Minimize Outages